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Professional Selling SkillMap TM

Research Bibliography

 

Research Bibliography

The following informational resources contributed to the development, refinement and validation of a consultative selling skills model upon which the Professional Selling SkillMap is based.

Training Programs

Consultative Selling, Impact Learning Systems International

Impax, Impax Corporation

Strategic Selling, Miller Heiman

The Consultative Salesperson, Wilson Learning

Action Selling, The Sales Board

BASE for Sales Excellence, Acclivus

Professional Selling Skills, Achieve Global

Consultative Selling Skills, Forum Corporation

Customer-Oriented Selling, Vital Learning

Mastering the Complex Sale, Prime Resource Group

The Psychology of Selling, Brian Tracy

Mastering Persuasion Techniques, Anthony Robbins

Track Selling, Max Sacks International

Integrity Selling, Integrity Selling Systems

Buyer Focused Sales, Xerox Corporation

 

Articles

“A Conversation With Deborah Tannen,” Sales and Marketing Management, April 1991, p.38

“Beyond Customer Satisfaction” Joan Fredericks/Jim Slater, Management Review, May 1995 p. 29

Brown, S. And Peterson, R. “The Effect of Effort on Sales Performance and Job Satisfaction,” Journal of Marketing, April, 1994

Chowdhury, J. “The Motivational Impact of Sales Quotas on Effort.” Journal of Marketing Research, Feb., 1993

Hite, R. And Bellizzi. “Differences in the Importance of Selling Techniques between Consumer and Industrial Salespeople.” Journal of Personal Selling and Sales Management, Nov., 1985

Krapfel, R., Salmond, D. And Spekman, R. “A Strategic Approach to Managing Buyer-Seller Relationships,” European Journal of Marketing, Vol. 25, 1991

Peppers, Don/Rogers, Martha. “The End of Mass Marketing,” Marketing Tools, March/Apr 1995.

“This Is Not Your Father’s Sales Training,” Business Week, April 18, 1994, McGraw-Hill, Inc.

 

Studies

“Her Place at the Table: A Consideration of Gender Issues in Negotiation”, Kolb and Coolidge, Program on Negotiation at Harvard Law School, 1988

“Sales Competencies for The 21st Century,” Mohr, Inc., Ridgefield, Connecticut, 1998

 

Textbooks

Alessandra, Anthony J.; Wexler, Phillip S. Non-Manipulative Selling (1992), Reston, VA: Prentice-Hall.

Allessandra, Tony, Phil Wexler and Rick Berrera. Collaborative Selling (1993), John Wiley & Sons. 1993.

Andreas, Connirae, and Andres, Steve, Core Transformations (1994), Real People Press.

Andreas, Steve, and Faulkner, Charles. NLP: The New Technology of Achievement (1994), Quill, William Marrow, 1994.

Bagley, Dan S. III & Reese, Edward J. Beyond Selling, How To Maximize Your Personal Influence, Meta Publications, 1988.
Knight, Sue. NLP at Work, The difference that makes a difference in business, Nicholas Brealey Publishing, 1995.

Beckwith, H. Selling the Invisible: A Field Guide to Modern Marketing. NY: Warner Books, 1997.

Bellman, Geoffrey, The Consultant's Calling - Bringing who you are to what you do (1990), Jossey-Bass.

Bennis, Warren. On Becoming A Leader, Addison Wesley, 1990

Black, Robert, and Jan Srygley-Mouton. Guideposts For Effective Salesmanship (1970), Chicago: Playboy Press.

Blessington, Mark and O'Connell, Bill. Sales Re-Engineering from the Outside In (1995), McGraw Hill.

Block, Peter, Flawless Consulting - A guide to getting your expertise used (1981), Pfeiffer and Co.

Bolton, Robert and Dorothy Grover. People Styles At Work (1981) New York: American Management Association.

Breslin, J. Wm. Negotiation Theory and Practice, / Jeff Rubin, Harvard, 1991

Brooks, Michael. Instant Rapport, Warner Books, 1989.

Brooks, Michael. The power of Business Rapport, HarperCollins Publishers, 1991.

Brooks, William T. High Impact Selling (1992), New Jersey: Prentice-Hall.

Brown, Ronald. From Selling to Managing, ANACOM, 1997

Camp, Robert C. Benchmarking, The Search For Industry Best Practices That Lead To Superior Performance (1989), ASQC Quality Press.

Carew, Jack. You'll Never Get No For An Answer (1985), New York: Simon & Schuster.

Carnegie, Dale. How to Win Friends and Influence People (1981), Pocket Books.

Cathcart, Jim. Relationship Selling: The Key to Getting and Keeping Customers (1990), Perigree Books, New York, NY.

Cialdini, Robert B. Influence: The psychology of persuasion. NY: Quill: William Morrow, 1993

Cocoran, K., Petersen, L, Baitch, D. & Barrett, M. High Performance Sales Organizations, Irwin, 1995.

Conger, J. A. Winning 'em over: A New Model for Managing in the Age of Persuasion (1998) NY: Simon & Schuster.

Conner, Daryl. Managing at the Speed of Change: How Resilient Managers Succeed and Prosper
Where Others Fail
(1993), Villard Books.

Conner, Richard & Davidson, Jeffrey. Getting New Clients (1996), Wiley & Sons.

Connor, Dick. Increasing Revenue from your Clients (1989), John Wiley & Sons, New York, NY.

Corcoran/Petersen/Baitch. High Performance Sales Organizations (1995) Irwin Professional.

Craig/Kelly. Sales Training Handbook (1990), Prentice Hall.

Daley, K., with Wolfe, E. Socratic Selling: How to Ask the Questions that Get the Sale (1996), Irwin Professional Pub.

Day, George. Market Driven Strategy, Simon & Schuster, 1990

DeRose, L. Value Selling, AMACOM, 1996

Drucker, Peter. Innovation and Entrepreneurship, Peter Drucker, Harper, 1993

Drucker, Peter. Managing in Turbulent Times, Harper, 1993

Ellinor, Linda and Gerard, Glenna. Dialogue, Rediscover the Transforming Power Of Conversation (1998), John Wiley and Sons.

Fisher, Roger and Ury, William. Getting to Yes - Negotiating Agreement without giving in (1991), Penguin.

Fisher, Roger. Getting To Yes (1981), Howard Mifflin Company, NY, New York.

Freund, James. Smart Negotiating (1992), Simon & Schuster, NY, New York.

Futrell, C. Fundamentals of Selling, 4th ed., Irwin Publishers, 1993

Gardner, J.W. On Leadership, Free Press, 1990

Garofalo, Gene. Sales Manager's Desk Book, Prentice-Hall, 1990

Goldner, P. S. Red-Hot Customers: How to Get Them; How to Keep Them. Worcester, MA: Chandler House Press, 1999

Goleman, Daniel. Working With Emotional Intelligence (1992), Bantam Books, NY, New York.

Gretz, K., Drozdeck, St. & Wiesenhutter, W. Professional Selling: A Consultative Approach, Irwin, 1996

Grinder, John, and Bandler, Richard. The Structure of Magic I (1975), Science and Behavior Books.

Grinder, John, and Bandler, Richard. The Structure of Magic II (1976), Science and Behavior Books.

Haas and Ernest. Principles of Creative Selling.  Third edition. (1978), Glencoe Publishing Company Inc.

Hafer, J. The Professional Selling Process, West Publishing, 1993

Hammond, S. A. The Thin Book of Appreciative Inquiry. Plano, TX: Thin Book Publishing, 1996

Hanan, Mack. Consultative Selling (1990), Amacom.

Handy, Charles. Age of Unreason, McGraw Hill, 1992

Hartley, Robert. Sales Management, Merrill Publishing Co., 1989

Heiman, Stephen E. The New Strategic Selling : The Unique Sales System Proven Successful by the World's Best Companies, January 1998

Heiman, Stephen E., Daine Sanchez with Tad Tuleja, The New Conceptual Selling (1999), Warner Books, New York, NY.

Heiman, Stephen E., Daine Sanchez with Tad Tuleja, The New Strategic Selling (1998), Warner Books, New York, NY.

Holden, Jim. Power Base Selling (1990), John Wiley & Sons, New York, NY.

Imparato & Harari,. Jumping the Curve, Jossey-Bass, 1994

Ingram, Thomas & LaForge, Raymond. Sales Management, Dryden Press, 1989

Joy, Nicki. Selling Is A Woman’s Game, Avon Books, NY, New York, 1994.

Joy, Nicki. Selling Is A Woman's Game (1994), Avon Books, NY, New York.

Kaplan, Robert S. and Norton, David P. The Balanced Scorecard (1996), Harvard Business School Press.

Kelley, R.. The Power of Followership, , Doubleday, 1992

Laborde, Genie, Influencing with Integrity (1983), Syntony Publishing.

Lakein, Alan. How To Get Control Of Your Time And Your Life (1973), Chicago: Signet.

Ley, D. Forbes. The Best Seller, Sales Success Press, 1990

Mackay, Harvey. Beware the Naked Man Who Offers You His Shirt, Ivy, 1991

Mackay, Harvey. How To Swim With The Sharks, Fawcett/Random House, 1996

Magrath, Alan. The Revolution in Sales and Marketing, AMACOM, 1991

Mahfood, Philip. Teleselling, High Performance Business to Business Phone Selling Techniques, Probus Publishing, 1991

McDermott, Lynda. Caught in the Middle, Prentice Hall, 1992

McGill/Slocum. The Smarter Organization, John Wiley, 1994

McGonagle John. Age of Competitive Intelligence, Quorum Books 1999

Mercer, David. High-Level Selling, Gulf Publishing Co., 1991

Miller, Robert B., Stephen E. Heiman with Tad Tuleja. Conceptual Selling (1987), Warner Books, New York, NY.

Miller, Robert B., Stephen E. Heiman with Tad Tuleja. Strategic Selling (1987), Henry Holt, New York, NY.

Miller, Robert B., Stephen E. Heiman with Tad Tuleja. Successful Large Account Management (1991), Henry Holt, New York, NY.

Montgomery, Robert L. Listening Made Easy (1981) New York: Amacom.

Myers, Gerry, Targeting The New Professional Woman, Probus Publishing Company, Chicago, Illinois, 1994

Nesbit, Robert and Arthur Miller. Making A Sales Manager: A Sales Manager's Survival Guide (1992) Probus Press.

Newton, Derek. Sales Force Management and Cases, BPI/Irwin, 1990

Nichols, Ralph G. and Leonard A. Stevens. Are You Listening? (1957) St. Louis: McGraw-Hill.

O'Connor, Joseph and Seymour, John, Training with NLP (1994) Harper Collins.

Ogilvy David. Ogilvy on Advertising, Random House, 1985

Patton, Bruce & Heen, Shelia. Difficult Conversations, 1998

Peeler, George H. Selling In The Quality Era (1996), Blackwell.

Peoples, David A. Selling to the Top (1993), John Wiley & Sons, New York, NY.

Peters, Tom. The Pursuit of Wow!, Random House, 1995

Peters/Waterman. Liberation Management, Random House, 1993

Peters/Waterman. Search for Excellence, Mercer Univ Press, 1982

Popcorn, Faith and Marigold, Lys, Clicking: 16 Trends to Future Fit Your Life, Your Work and Your Business. Harper Collins, New York, NY, 1996.

Porter, Michael. Competitive Advantage, Simon & Schuster, 1997

Rackham, N. & De Vincentis, J. R. Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value. NY: McGraw-Hill, 1999

Rackham, N. Spin Selling: The Best-Validated Sales Method Available Today: Developed from Research Studies of 35,000 Sales Calls. NY: McGraw-Hill, 1998

Rackham, Neil and Deincentis, John R. Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value (1999), McGraw Hill. 

Rackham, Neil and Richard Ruff. Managing Major Sales (1991), Harper Business, New York, NY.

Rackham, Neil, Lawrence Friedman and Richard Ruff. Getting Partnering Right (1996), McGraw-Hill, New York, NY.

Rackham, Neil. Major Account Sales Strategy (1989), McGraw-Hill, New York, NY.

Rackham, Neil. SPIN Selling (1988), McGraw-Hill, New York, NY.

Reid, A. Modern Applied Selling, Prentice-Hall, 1990

Richardson, Jerry, The Magic of Rapport (1987), Meta Communications.

Richardson, L. Sales Coaching: Making the Great Leap from Sales Manager to Sales Coach. McGraw-Hill, 1996

Robbins, Anthony, Unlimited Power (1986), Ballentine Books.

Schultz/Robinson.  Sales Promotion Essentials: The 10 Basic Techniques, Natl. Textbook Corp., 1993

Schwartz, Arnold. Dynamic Professional Selling, Nichols Publishing, 1988

Senge, P. M. The Fifth Discipline: The Art & Practice of the Learning Organization. NY: Currency Doubleday, 1990

Sewell, Carl. Customers For Life, Simon & Schuster, 1991

Shariroff, Martin & Shook, Robert. Successful Telephone Selling in the '90s, Perennial Library (Div. of Harper & Row), 1991

Shook, Robert. High Pressure Selling Techniques that Work, William Morrow and Company, Inc.

Smith, George. The Sales Quality Audit, ASCQ Quality Press, 1995

Spina, Vicki. Getting Hired in the 90's, Dearborn Trade, 1995

Stanton, W., Buskirk, R. and Spiro, R. Management of a Sales Force, Irwin Publishers, 8th ed., 1991

Stumm, David. Developing Negotiation Skills in Sales Personnel, Quorum Books, 1987

Tannen, Deborah, You Just Don’t Understand, William Morrow and Company, 1990.

Tannen, Deborah. Talking From 9 To 5 (1994), William Morrow and Company, Inc., NY, New York.

Teacy / Wiersema.  Discipline of Market Leaders, Addison Wesley, 1997

Trout, J.; Rivkin, S. Differentiate or Die: Survival in Our Era of Killer Competition. Wiley, 2000

Ury, William, Getting Past No, Bantam Books, 1991.

Vass, Jerry. Soft Selling in a Hard World: Plain Talk on the Art of Persuasion (1993), Running Press, Philadelphia, PA.

Waitley, Denis. Being the Best, Simon & Schuster, 1989

Weiss, A. Good Enough Isn't Enough: Nine Challenges for Companies that Choose to Be Great, AMACOM, 2000

Weitz, B., Catleberry, S., and Tanner, J. Selling: Building Partnerships, Irwin Publishers, 1995, 2nd ed.

Welch, C. and Geissler, P. Total Quality to Sales, ASQC Quality Press, 1995

Werth, J. & Ruben, N. E. High Probability Selling: Re-invents the Selling Process. ABBA Publishing, 1999

Whiteley, Richard and Hessan, Diane. Customer Centered Growth (1996), Addison-Wesley Publishing Company, Reading, MA, 1996.

Whiteley, Richard C. The Customer Driven Company (1991), Addison Wesley.

Willingham, Ron. Integrity Selling, Doubleday Publishers, 1987

Ziglar, Zig. Ziglar on Selling, Oliver Nelson, A Division of  Thomas Nelson Publishers, 1991.

 

Please note – the assessment accurately measures AN INDIVIDUAL’S relative strengths and weakness in the 20 categories. Since internal bias will tend to be consistent across all skill categories, even if an individual’s overall self-perception is overly positive or negative, the relative relationship between strengths and weaknesses will still be valid.

For optimum results, the Professional Selling SkillMap should be administered in an environment that minimizes distractions and anxiety. This will increase accuracy and the likelihood that respondents will accept the results as valid.

 

 
 
Skill Assessments